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2009

Digital Inclusion in Rural & Vulnerable Communities Phase 1

Abstract

Digital exclusion remains a significant and persistent challenge across the UK, with approximately 10 million people unable to access online services due to a lack of internet connectivity, digital skills, or confidence. In rural and remote communities this challenge is compounded by poor infrastructure and geographic isolation. For households already identified as vulnerable the inability to receive timely communications from energy networks can have serious consequences.

Energy networks currently rely on a standard set of channels to communicate critical information such as planned outages, safety alerts, and emergency notifications. Letters go unread, door-knocking is costly and slow, SMS messages are widely distrusted, and digital channels by definition exclude the very households that need the most support. No single channel reliably reaches digitally excluded consumers at speed. This gap represents both a safeguarding risk for customers and a significant compliance and reputational challenge for networks operating under Ofgem’s consumer vulnerability obligations.

This project proposes a fundamentally new approach: the Message Beacon is a low-cost, physical, internet-free device distributed to households to alert customers that an important energy network message is available to be read. The notification signal is received via Bluetooth or NFC from a nearby mobile asset (such as a van, field engineer, or bin lorry), and is represented on the Message Beacon using a flashing LED. The customer taps the Message Beacon with an NFC-enabled smart device to display the energy network message. No internet connection is required in the home and no digital literacy is assumed. The Message Beacon brings the message to the person, rather than expecting the person to come to the channel.

This project aims to design and validate the Message Beacon concept establishing the foundational design, user research, and hardware groundwork that will enable a full real-world pilot in Phase 2.

Phase 1 will deliver four discrete, tangible outputs each meaningful in its own right, and each a direct input into the Phase 2 build:

  • Front-of-House Initial Design: User journey maps covering how different household types will encounter and use the Beacon; initial design of the physical form factor, LED notification, NFC tap-to-read interaction, and message display; first-round prototype tested with participants; all design decisions documented with rationale grounded in user research.
  • Back-of-House Initial Design: Research with network comms teams on message types, triggers, and operational workflow; user journey maps for network staff; initial interface designs for message creation, household management, and read-receipt reporting; analytics framework for Phase 2 evaluation.
  • Technical End-to-End Flow: Full system architecture from message creation through transmission to NFC tap and display in the home; hardware and software brief with security model; assessment of NFC, BLE, and battery architecture; basis for the Phase 2 development brief.
  • Prototype Plan and Experimental Builds: Hardware technical diagrams; sourced components; initial experimental Beacon devices demonstrating the core NFC, BLE, and LED interaction; manufacturing and cost assessment for Phase 2 production run of 30–50 units.

Technology Readiness Level (TRL)

  • Start TRL: 2 (Technology concept formulated)The Message Beacon has been identified through prior research as the strongest candidate solution, but exists only as a concept. No integrated system design, user-tested interface, or functioning hardware has been produced.
  • End TRL: 4 (Technology validated in laboratory environment)By the end of Phase 1, the core system architecture will have been designed and validated, experimental Beacon hardware will have been built and tested, and both the front-of-house and back-of-house interfaces will have been prototyped and tested with real users in controlled settings.

Phase 1 builds directly on the qualitative research into digital exclusion already completed by Thunk; that foundational consumer insight work is done. The new learning generated in Phase 1 is therefore practical and technical rather than research based, spanning three areas:

Technical feasibility of internet-free in-home messaging

The experimental hardware builds will generate new knowledge about whether a low-cost, battery-powered, NFC and BLE-based device can reliably function in real domestic environments. Learning around power consumption, NFC interaction, BLE transmission, and component reliability at this price point is novel and no comparable device exists in the energy sector context. This will directly inform the Phase 2 production specification.

Translating user needs into system design

The front-of-house and back-of-house design work will produce new learnings about how the insights from the prior research translate into a functioning product. Specifically, what message formats, interaction patterns, and interface designs work for digitally excluded households and network comms teams when moved from concept into designed prototypes.

Operational integration with energy network communications

Working with network comms teams on the back-of-house design will surface new understanding of how energy networks manage and send critical communications internally. This will include: the workflows, constraints, and staff capability considerations that a real deployment must accommodate. This learning will be directly applicable to all networks joining Phase 2.

file format pdf download NIA_NGN_503_Project_Eligibility_Assessment_26-03-2026.pdf
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2025-04-01
2026-03-31
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