Understanding Consumer Behaviours for a Just Energy Transition

This project will deliver independent, evidence‑based research on consumer behavioural insights relating to domestic heat sources during the energy system transition. It comprises four work packages (WP0–WP4) that build on one another to create tangible outputs for WWU and other Network Licensees: desk research and gap analysis (WP1), SME engagement and sentiment analysis (WP2), consumer research including a 4,000‑respondent survey, user‑journey mapping and CIVS insights (WP3), and integration of insights through decision trees, synthetic population modelling and cost‑benefit analysis (WP4).